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Fall Seminar: Blurred Lines of Content

20 Billion reasons to attend

Branded Content is one of the most effective and fastest growing forms of marketing today, yet many remain unsure on how to define it, let alone leverage this $20 billion-dollar industry.

While terms like “branded content,” “advertorial”, “custom publishing,” “custom content” and “native advertising” are commonly used interchangeably, it’s important to understand the distinctions.

This seminar will distinguish between the different types of content integrations in the market. We will discuss with our esteemed speakers their experiences with content integration, best practices, expectations and what the future holds. This is a great opportunity for clients, agencies and content producers to understand this growing sector of our industry.

Panelists include: Jill Krop (Global BC), Manny Bahia (Daily Hive), Jerrid Grimm (Pressboard), Lindsey Wilson (Mediacom Beyond), James McDermott (BCAA)

Limited space available. Reserve your spot today!



Earlier Event: July 28
Summer Social @Hastings Racecourse
Later Event: December 8
Christmas Luncheon 2017